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Version 2.1 (2nd of July 2015)

This privacy policy describes how the website uses the personal data of visitors who consult its site, and customers who enter into a contract with “Vitamin Center Srl unipersonale” (hereinafter the "Vitamin Center"). This informational notice is provided under Article 13 of Legislative Decree no. 196/2003 (Personal data protection code, "Privacy Code"). This notice is provided for the Vitamin Center website only, and not for any other websites viewed by the User through links on the Vitamin Center website.
Table of contents:

  1. Purpose and methods of data use
  2. Nature of data provision and consequences of a refusal
  3. Data controller
  4. Place where data is processed
  5. Categories of specific data / Specific processings
    5.1 Navigation data
    5.2 Data supplied voluntarily by the User
    5.3 Newsletter
    5.4 Cookies
         5.4.1 General types of cookies used on the website
         5.4.2 Specific types of cookies used on the website
         5.4.3 How to disable cookies
    5.5 VitaminPoints
    5.6 Forum
  6. Amendments to the privacy policy
  7. Rights of data subjects

1. Data is processed for purposes related to, or necessary for, the execution of a contract, or otherwise to provide access to the aforementioned site and, in particular:
a) to provide a service, or perform one or more operations that have been contractually agreed. To this end, data may be disclosed to third parties whose collaboration with the Vitamin Center can and/ or will be used to achieve the aforesaid aims;
b) to comply with legal obligations;
c) data will also be used for internal management and general operational purposes related to the products and services offered by the Vitamin Center.
2. If explicit and optional consent is provided, the data will be used for marketing and/or promotional purposes, which includes print or electronic advertising material regarding services and/or products offered by the Vitamin Center. For further information and details, see Article 5.
3. Data will be processed legally and correctly, and used only for the purposes outlined in the preceding paragraphs; for further details see also Article 5. Data will be treated securely and confidentially, and may be processed using manual and automated tools suitable for recording, managing and transmitting such data. The data will be stored for the time prescribed by law.

1. Consent to the processing of personal data for the purposes of Article 1, paragraph 1, section A B and C is required only for the purposes specified herein. For example, a refusal to the use of data may prevent the finalisation or conduct of contractual relationships; fulfilment of obligations set forth by law; or use of the website with full functionality. The User will be informed of the consequences of a refusal depending on the circumstances of each individual case, without prejudice to what is stipulated in this policy.
2. Consent to the processing of personal data for the purposes of Article 1, paragraph 2, is optional. Failure to provide data has no prejudicial consequences for the User, unless otherwise indicated prior to consent being provided by the User (e.g. refusal to provide the requested personal data may prohibit access to certain services such as the "newsletter").

As a result of use of the website and the finalisation of a sales contract, personal information concerning identified, or identifiable people, may be collected and processed. The "data controller" responsible for the protection of this personal data is Vitamin Center Srl unipersonale, with its registered office in Castel Maggiore (Bologna), No. 6A Via Marino Serenari (ZIP code 40013), R.E.A. BOLOGNA 424,984, VAT number 02255511202 ("Vitamin Center").

The processing of data involved in the provision of services relating to this website is carried out at the headquarters of Vitamin Center and, subject to explicit exceptions, is only handled by technical personnel of Vitamin Center who are involved in data processing. The website is hosted by Elastera Ltd., 22 Upper Ground, 7th Floor, 9PD SE1, London, United Kingdom; Elastera Ltd. is responsible for ensuring compliance with relevant legislation. Data collected via the website, or otherwise arising from the provision of services through the website, may be disclosed to key partners whose collaboration is necessary for the provision of services required by Users/ visitors/ customers. The Vitamin Center will, in any event, ensure compliance with the legislation in force.


Different types of personal data may be processed and treated differently, depending on the services rendered. The specific treatment for each type of data can be found in this article.

5.1 Navigation data

The information systems and software procedures used to operate this web site acquire personal data as part of their standard functioning. Such information is not collected in order to relate it to identifiable data subjects, however, it may allow User identification after being processed and matched with data held by third parties.
This data category includes the: IP addresses or names of computer domains used by visitors who access the website; URI (Uniform Resource Identifier) addresses of the requested resources; time of request; method used to submit the request to the server; size of the file obtained in response; numerical code indicating the status of the response from the server; and other details relating to the operating system and the information environment of Users.
This data is used only to obtain anonymous statistical information about the website and check its correct functioning, and is deleted immediately after processing. This data may also be used to ascertain responsibility in the case of possible computer crimes against the website. Excepting this, data on web contacts is not stored for more than seven days. As for cookies, please refer to paragraph 5.4.

5.2 Data supplied voluntarily by the User

The voluntary and explicit submission of personal data, and/or sending of emails, to the contact addresses on this website will entail the subsequent acquisition of the sender’s address, in order for us to reply, and of any other personal data entered in any request form, or otherwise supplied by the site User. Specific summary information will be displayed in the website pages dedicated to these services, in addition to references to specific sections of this privacy policy.

5.3 Newsletter

The Vitamin Center newsletter is sent by email to those who request it explicitly, by filling out the form on the website, and thereby authorising Vitamin Center Srl to the processing of personal data for the abovementioned purpose.
Consent: The provision of data is required only in order to receive the newsletter. Refusal to provide this data prohibits the use of the newsletter service; there are no other consequences.
Purpose: The personal information provided by Users is used only to send the newsletter, and will not be disclosed to third parties.
Method of processing: The data collected is processed by computer. Appropriate security measures are taken to prevent data loss, illicit and improper use, or unauthorised access.
Service cancellation: Users that no longer wish to receive the newsletters can simply select the cancellation link, which is at the end of each email, or send a request to Cancellation is managed in an automated manner, and it is possible that additional newsletters may be forwarded. You may receive further newsletters, if the scheduled newsletter despatch occurs prior to receipt of the cancellation request. Vitamin Center is available to provide any clarification.

5.4 Cookies

What is a cookie? Cookies are made up of information stored by the browser when you visit a website using a PC, smartphone or tablet. Each cookie contains several pieces of data (e.g. the name of the server from which it originates, a numeric identifier, etc.). Cookies can remain in the system for the duration of a session (until the closing of the browser), or for long periods, and may contain a unique identifier. For further information see: Garante Privacy (Data Protection Authority).
What are they used for? Cookies are used for different purposes, depending on their type: some are strictly necessary for the correct function of the website (technical cookies), whereas others optimise performance in order to provide the User with a better experience while they are visiting the website.
In addition, cookies allow website usage statistics to be obtained, such as cookies analytics; others are for the purpose of displaying advertisements (in some cases advertisements are targeted based on cookie profiling).
Consent: Consent from the Users is stored by the Vitamin Center, for the purpose of fulfilling its responsibilities, through a technical cookie that has a duration period of 12 months. The User is informed both by the brief privacy notice (displayed in a banner upon the first visit to the website until permission is granted or denied, as explained in paragraph 5.4.3 "How to disable cookies?") and by this privacy policy.
The granted consent is recorded for 12 months; a technical cookie is used for such purpose. Consent can be given by (i) selecting “OK”, or (ii) by closing the banner, or (iii) by scrolling the webpage, or (iv) continuing surfing. Consent can be revoked by deleting the aforementioned technical cookie (thus the banner willl be shown again and profiling cookies will be used only with User’s consent).
Furthermore, see paragraph 5.4.2 for links to the privacy policy of third parties, in addition to disabling third party cookies (if directly available through the same).
How can you disable them? You can disable cookies either through your browser settings (paragraph 5.4.3. "How to disable cookies?"), or through the mechanisms made available by a third party (paragraph 5.4.2 "Specific types of cookies used on the site").


5.4.1 General types of cookies used on the website

Technical cookies: these are essential for the proper operation of the site  (e.g. to allow the use of authentication procedures for the website and facilitate the purchase of products).
Analytical cookies (first party): are used for aggregate analysis of visits to the website.
Analytical cookies (third party): are used for aggregate analysis of visits to the site, by means of a third party service.
Profiling cookies or other advertising cookies (third party): they are used to publish advertisements, also based on interest. These cookies are installed by third parties. The names of third parties and links to related information are available in the following paragraph. In any event, these cookies, and the details obtained through them, are not matched to the Vitamin Center’s user account.

5.4.2 Specific types of cookies used on the website

The following is a summary of the specific cookies that are used:




Duration period




Vitamin Center


Service cookie for the CMS (content management system)

All pages


Third party

(Google Analytics)

2 years from the initial installation or upgrade.

Distinguish Users from sessions

All pages


Third party

(Google Tag Manager)


Activate other Javascript tags

All pages

Third party (Google Inc.)

2 years from the initial installation or upgrade.

Collect data on the geographic location of Users, including age and interests.

All pages


Third party (CIL-Criteo)

See privacy policy Criteo.

Collect data originating from navigation for advertising purposes.

All pages



See privacy policy AddThis

Sharing via social networks

All pages


Third party ( Bing )

30 days from the initial installation

Advertising and Conversion Tracking

Order sent confirm page


Third party (Hotjar)

365 days

Collect aggregated statistics originating from navigation, without collecting personal information.

All pages

Other cookies, of technical nature, are used in the Vitamin Center’s forum (, solely for the purpose of providing the service of the same name.

For further information about the aforementioned cookies and, where possible, disabling cookies, see:

- Google Analytics (service provided by Google Inc.). This service is used for aggregate analysis of visits to the website; IP addresses are masked. Analytics cookies are installed. For further information see:

- DoubleClick: (service provided by Google Inc.). This service is used for targeted advertising. Third-party profiling cookies are installed. For further information see:

- AddThis: (service provided by AddThis Inc.). This service is used for sharing content via social networks. Third-party profiling cookies are installed. For further information see:

- Criteo: (service provided by CIL-Criteo). This service is used for targeted advertising. For further information see:

 -      Hotjar: to collect aggregated statistics. Hotjar tracks clicks, mouse flow and page scroll. It also registers information such as visited pages, on-page actions, device and browser used to access the website.
Hotjar does not collect personal information: data is transmitted in an anonymised format and is not used for profiling activities.
The Privacy policy explains how Hotjar, sole owner of data for the service, collects information:

For cookies deriving from sharing via social networks, please refer to each social network (there are separate cookies relating to each):
- Facebook: ;
- Twitter: ;
- Google+: .

5.4.3 How to disable cookies
Control via browser: The browsers commonly used (e.g. Internet Explorer, Firefox, Chrome, Safari) accept cookies by default, but this can be changed by the User at any time. This applies to both PCs and mobile devices like tablets and smartphones, and it is a function generally and widely supported.
Therefore, cookies can easily be disabled or turned off by accessing the browser’s options or preferences, and usually third-party cookies can also be blocked. As a general rule, these options will only have an impact on that browser and on that device, unless there are active options to synchronize the preferences on different devices. Specific instructions can be found on the Options page or Help page of the browser itself. Disabling technical cookies, however, may affect the full and/ or optimised functioning of different sites.
Normally, browsers used today:
- Offer the "Do not track" option, which is supported by some websites (but not all). Thus, these websites are no longer able to collect certain navigation data;
- Offer the option of anonymous surfing or incognito mode: in this way, data will not be collected in the browser and browsing history will not be saved, but the navigation data may still be acquired by the operator of the website that was visited;
- Allow the deletion of cookies stored in whole or in part, but after visiting a website again they are usually installed, where such possibility is not blocked.
Below are links to the support pages for the most popular browser (with instructions on how to disable cookies on these browsers):
- Firefox ( );
- Internet Explorer ( );
- Safari (iOS) ( );
- Chrome (desktop: ; Android and iOS ).
Third-party cookies: these may be disabled either using the methods described above, or by referring to each third party (following the links listed in the previous paragraph).

5.5 VitaminPoints
In relation to VitaminPoints, only the data required for that purpose is processed and no further profiling is performed. Data is kept up to twelve months after its expiry date, for internal management purposes and to manage possible complaints.

5.6 Forum
Registration to the forum is optional; only the data required for this purpose is processed and no further profiling is performed. The cookies that are used in providing the service of the "Forum" are exclusively technical, and used to authenticate Users in the forum, and mark messages as "read" or "unread" based on their visits.

This privacy policy may be amended as a result of legislative or regulatory changes, technological developments, or as a consequence of the provision of new services or the modification of those currently provided. Users/visitors/customers are therefore invited to regularly check the Vitamin Center’s privacy policy.

The subjects to whom the personal data refers  (“Data subjects”) are entitled to receive, at any time, confirmation of the existence or non-existence of the data, information on its content and origin, and to verify the accuracy of the data, or request data integration, update or correction (Article 7 of the Legislative Decree no. 196, 30 June 2003).
In compliance with the abovementioned article, cancellation, changing into an anonymous format or blocking of data can be requested, if the data has been processed disregarding the law in force. Data processing can also be opposed for legitimate reasons. These reasons are detailed in full in Article 7 Legislative Decree no. 196/2003 at the end of this privacy policy.

Requests should be addressed via email or mail to:
-; or
- Vitamin Center Srl, via Marino Serenari 6A, 40013, Castel Maggiore (BO).

Article 7 – Privacy Code

1. A data subject shall have the right to obtain confirmation as to whether or not personal data concerning him exist, regardless of their being already recorded, and communication of such data in intelligible form.

2. A data subject shall have the right to be informed
  a) of the source of the personal data;
  b) of the purposes and methods of the processing;
  c) of the logic applied to the processing, if the latter is carried out with the help of electronic means;
  d) of the identification data concerning data controller, data processors and the representative designated as per Section 5(2);
  e) of the entities or categories of entity to whom or which the personal data may be communicated and who or which may get to know said data in their capacity as designated representative(s) in the State’s territory, data processor(s) or person(s) in charge of the processing.

3. A data subject shall have the right to obtain
  a) updating, rectification or, where interested therein, integration of the data;
  b) erasure, anonymization or blocking of data that have been processed unlawfully, including data whose retention is unnecessary for the purposes for which they have been collected or subsequently processed;
  c) certification to the effect that the operations as per letters a) and b) have been notified, as also related to their contents, to the entities to whom or which the data were communicated or disseminated, unless this requirement proves impossible or involves a manifestly disproportionate effort compared with the right that is to be protected.

4. A data subject shall have the right to object, in whole or in part,
 a) on legitimate grounds, to the processing of personal data concerning him/her, even though they are relevant to the purpose of the collection;
 b) to the processing of personal data concerning him/her, where it is carried out for the purpose of sending advertising materials or direct selling or else for the performance of market or commercial communication surveys.


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